I graduated from the London School of Economics with Distinction. After consulting on behalf of renowned corporates Deloitte and Barclays, I went on to become a marketing manager at Perkbox, before choosing my own destiny as a social entrepreneur.
The emotional earthquake caused by my grandfather’s Alzheimer’s Disease tore my family to pieces. It pushed me to create a way for us to support each other whenever we were apart: Feeliom.
Unfortunately, my grandfather passed away before the project was complete and I almost gave up. A trip to India surrounded by people with whole-hearted belief in my ability to help millions more people with my work inspired me to persevere. And so I did.
But startup life is far from simple. Overworked, unpaid and alone, I soon slipped into a deep depression with suicidal tendencies. I started an Instagram page to chronicle my journey with mental health and unite with other people on the same mission. This allowed me to work on other cool projects in mental health and entrepreneurship.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to learn more about your idea and spark conversation. Ultimately, it’s about creating memorable images.
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