I know the power of my mind. I know the power of my clothes. I know the power of my head, shoulder, knees & toes...OK, I've lost my train of thought. But this t-shirt never will. It's got one thing to say and one thing only: "How f***in Mental!"

The How Mental Logo

The How Mental logo is inspired by a movement known as the semi-colon project. They used the semi-colon to represent suicide survivors. Why? Because semi-colons are a choice made by authors to continue their sentence where they could have chosen to end it instead. Just like suicide survivors, who choose to continue their lives where they could have chosen to end it instead.

How Mental's addition of the smile represents our optimism for the future. The bracket itself, also providing a kind of shield and support to the semi-colon. And, over all, of course this creates a wink. We love the wink because it implies self-awareness. We're not surprised by the world we live in. We know why things have gotten as bad as they are today. But that doesn't mean we have to keep living like this. We believe in the possibility for change. For a future where people are more aware of what's going on inside their head. And we're creating that world by prioritizing our mind and being more self-aware every single moment of every single day. With exceptions on bank holidays and weekends. ;)